Question 2The telecommunications sector is growing very quickly. The number of people needing to communicate increases over time. This has created a favorable market for phone manufacturers and service providers around the world. In Australia, the telecommunications sector is doing well. However, a higher proportion of the population has developed a desire for smartphones. The demand for this type of phone mainly comes from teenagers, young adults and middle-aged people. Teenagers need these phones as a form of identity, as a means of communicating with friends (via instant messaging, social media, and phone calls), as a mode of entertainment (music, videos, and pictures), and as a means of surf the Internet. Young adults and middle-aged people need these phones because of the many applications available to them (Dimitrova, 2002). These applications make it easier for them to carry out their daily activities. A businessman, for example, may need the telephone to communicate with clients, check the status of his company on the stock market, close deals while managing his calendar. iPhone 4S is the best gadget to satisfy this demand. It is an American phone manufactured by Apple Inc. To commemorate the life of the company's founder and CEO, the phone's entry into the Australian market will boost the company's sales. iPhone 4S is a gadget that can be used for communication and entertainment. This is the fifth generation phone marketed by Apple Inc. since 2007. The phone has a touch screen, aluminosilicate glass body, light, huge internal memory (16 or 32 GB ), a strong signal and long battery life (Apple, 2011). These features made the phone wider...... middle of paper ......This will increase the chances of buying it. Finally, the telephone should also be advertised on social networks (Bach, 2007). This includes advertisements on networks such as Twitter, Facebook, MySpace, etc. A large proportion of the individuals who constitute the target group of the iPhone 4S are members of these networks. It will therefore be much easier to reach them by advertising on these websites. It is through these organizations that customers know about the latest products present in the market, ways to acquire new software and phone upgrades, where to buy genuine phones in their locality and the best places to repair their telephones (Jugger, 2009). With careful application, these e-marketing strategies could ensure the successful entry of the iPhone 4S into the Australian market. These methods will be effective in reaching and informing consumers.