IntroductionBusiness ethics focuses on what constitutes something right or wrong. In the business world, ethical and moral principles are applied by companies and individuals in situations that arise in the daily activities of the workplace. Generally, these principles are based on our personal values ​​and ultimately determine the final outcomes of our decision-making process. We must remember that business ethics is not a different type of ethics, nor used only in the workplace. The ethical standards that we use to guide our decisions in our personal lives should also be applied to our businesses and workplace activities. That being said, is it ethical to use the tactics used by Philippe Kahn to generate momentum for his business? If you were leading the startup of a small faith-based nonprofit, would you be willing to use tactics similar to those used by Philippe Kahn? Did Philippe Kahn use this to generate startup capital and momentum? Scripture is fundamentally a book of ethics. There are countless verses that show us the way forward. According to the text, Kahn could not afford to place an ad in BYTE magazine. To convince sellers to extend credit terms, he hired people who rushed around and looked busy. He also created a fake media board with BYTE crossed out and made sure sellers saw it. These actions earned Kahn a spot in the magazine (Scott, Rae, Wong, 2012). If I were running the startup of a small faith-based nonprofit, I would not be willing to use the tactics Philippe Kahn used in this case. If my actions give me an unfair advantage over my competitors, it is unethical. We must remember that good choices will not always bring success or immediate...... middle of paper ...... accomplishing this is love. Sometimes love requires mercy and self-sacrifice. We are called to love our neighbor as ourselves. Our competitors in the business world are also our neighbors, so we should not try to put our businesses ahead of theirs unless it is deserved. Conclusion More and more people are holding companies to higher ethical responsibility. A company's decisions affect its employees, customers, the environment and even the community, so decisions should not be taken lightly. It is also becoming increasingly clear that managers believe that trustworthy and ethical employees are an intangible asset to their company. Managers will not accept such employees if they themselves do not have high ethical and moral standards. I think ultimately people want an ethic that will produce a productive, honest workforce that will also increase profits..