ProblemsContent Delivery ProblemMost businesses depend on email to deliver their internet content to their target audience to build a relationship with them as a marketing strategy. Just like businesses, consumers depend on email. -mail to receive the content they want to receive and stay in touch with businesses. The problem preventing the relationship is delivery. Most Internet content never reaches your recipients. There are several reasons such as: Email content may be blocked by spam filters or stopped by recently changed email addresses, and sometimes recipients do not read it. The Search Engine Problem For most websites, search engines are the #1 traffic generator in order to get high rankings. If consumers can't reach the company they want, it poses a competing problem for the company. Keep Up to Date Problem When new information is released, the company must make the information available quickly via the Internet and inform users. Sometimes users cannot access useful information. SolutionRSS was used to resolve these issues. What is RSS? RSS, which stands for “Really Simple Syndication” or “Rich Site Summary,” is a format for distributing web content that changes regularly. RSS formats are specified in XML (a generic specification for data formats). and provides its information in the form of an XML file called an "RSS feed", "web feed", "RSS feed" or "RSS channel. A brief history of RSSRSS version 0.90, the original RSS, was designed by Netscape as a format for creating portals headlines on mainstream news sites in 1999. Its purpose was extremely complex, so a simpler version, 0.91, was developed but abandoned due to Netscape's loss of interest in the portal creation industry After that, UserLand Software chose 0.91 and planned to use it as the basis for its blogging products..