Traditional media is still relevant in today's society and will continue to be relevant for many years to come, despite the meteoric rise new media. Indeed, marketers still use traditional media to reach consumers simply because traditional media segments and targets different audiences. The majority of traditional media revenue comes from advertising. Although advertising revenue is decreasing and the number of advertisements made on new media is increasing, new media sales still cannot be compared to traditional media because new media has a ratio of 1:7 compared to traditional media. traditional media where for every dollar earned in new media, $7 is lost (Rogers). This proves that new media advertising and marketing is not as lucrative as traditional media and therefore traditional media will always have a place in today's society because if businesses want to succeed they must engage with traditional media, so traditional media will always remain relevant. . Even if traditional media remains more profitable than new media in terms of advertising and marketing, we cannot...