When it comes to both attitude and behavior, both tend to have a big impact on our lives and the type of person we are we are and want to become. What exactly are attitude and behavior? Attitude and behavior are characteristics that reflect on each other. Attitudes can predict what behavior will become, and the theory of planned behavior explains how this is possible. Many factors can influence a person's attitude and behavior, such as emotions and environmental factors. Attitude is only strongly associated with behavior if the measure of attitude matches the measure of behavior. In terms of the action involved and in terms of the target toward which the action is directed. Keywords: Attitude, behavior, attitude measures,1. Opening paragraph: How attitudes form, change and shape our behavior. Attitude is the way of thinking or feeling about someone or something, usually that which is reflected in a person's behavior. Some affective components of a person's attitude involve their feelings and emotions. It is held to certain characteristics of the individual when looking at a specific object, which can bring out an old memory. This memory may be good or bad, but the individual's behavior will reflect back to what it was just with a single glance and the response will be visible on the individual's face. This also shows that attitude can predict an individual's behavior simply by how an object is perceived or an action has taken place. If an action occurs and it is not something usual, then that too can predict what someone's attitude will become. Just as a person's health can become an indicator of how their behavior will be influenced. This is how attitude and behavior have such an impact on our daily lives. It impacts everything we do, say, and