IntroductionBackground of RIO TINTORio Tinto is a global mining and metals company. They focus on discovering, mining and processing the Earth's mineral resources to maximize value for their shareholders (customers). Rio Tinto has the people, capabilities and resources to meet the world's hunger for used minerals and metals. in everyday life, in a variety of products – from cell phones to cars. Rio Tinto's global footprint is that 66,000 people work for Rio Tinto in more than 40 countries on six continents around the world, including their businesses in countries like Asia, Europe, Africa and South America. Rio Tinto is strongly represented in Australia and North America. Rio Tinto's head office is in the United Kingdom (UK), their group of companies includes Rio Tinto plc is listed in a London and New York stock exchange company, also Rio Tinto Limited. is listed on the Australian Securities Exchange. Rio Tinto's global presence and expertise in the world of technology and marketing enable Rio Tinto to deliver the right product, with the right quality and at the right time, to its stakeholders (customers). Rio Tinto's activities include the opening of underground pits and mines, processing plants, refineries, smelters and power plants. This also includes the hydropower portfolio as well as the number of research and service facilities. Rio Tinto also has its own operating infrastructure to transport its products to its stakeholders (customers) through means of transportation including railways, ports and ships. Rio Tinto's diverse portfolio enables it to provide the metals and minerals that help the world develop. Rio Tinto's biggest products are aluminum...... middle of paper...... Analysis Model 10 (SWOT) Diagram available at http://creately.com/diagram/example/fsnh65pq2 /SWOT+Analysis+Template+ 10Author, Craig S. Fleisher, Babette E. Benhoussen (2007). Business and Competitive Analysis: Effective Application of New and Classic Methods Available at http://www.iseg.utl.pt/aula/cad1505/chapter6.pdf (Figure 4:The Nine Forces) Author, Craig S. Fleisher, Babette E . Benhoussen (2007).Business and competitive analysis: effective application of new and classic methods p. 87 -100The strategic planning process Available at: http://www.bdi -ltd.net/Article_4.pdfDavid O'Hara(2013) A SWOT of RIO TINTO Available at: https://depts.washington.edu/oei /resources/toolsTemplates/SWOT_analysis.pdfJeffrey P. Harrison (2010) Essentials of Strategic Healthcare Planning Available at: http://www.ache.org/pdf/secure/gifts/Harrison_Chapter5.pdf