Good to excellentThere is a difference between a good company and a great company. There is a difference between long-term mediocrity and long-term superiority. The reason most companies never become big is because they limit themselves to being good. Good is the enemy of great. There are certain criteria common to large companies that have helped them make the rare transition from strong to exceptional performance. All great companies will always have the right group of people to get the job done, a clear idea of ​​what is expected and achievable goals, and the right process map as to how their goals will be achieved. Excellent companies focus first on choosing people who will benefit the company in the short and long term. They focus on bringing the right people into the team while weeding out the bad people before setting up the platform for the direction the company will move in. Good people are those who do not need to be closely coached or persuaded to perform to the best of their abilities. They are motivated and ready to give their best to create or participate in something important. When choosing the right person, large companies not only look for specific knowledge and skills, but also evaluate the person's innate abilities, values ​​and character traits. Choosing the right people also applies to higher-level positions in a large company. The leaders of these large companies do not focus on the celebrity aspect of their position, but rather are incredibly humble and totally dedicated to developing excellence within their organization. They attribute success to factors other than themselves and take responsibility when things go wrong. Great leaders also have a unique way of dealing with their employees. They create a legitimate and personal relationship with their employees that allows them to realize when they are an asset to the company or when they are not meeting standards. Leaders should not hesitate to deal with low performers and take all necessary steps to ensure that only the highest performers participate in achieving the company's goals. Essentially, the way a leader encourages hard work, communicates high expectations, and serves as a source of drive and inspiration contributes to the overall success of any great company. Companies that are going from good to great must first face the brutal facts of their current situation.