Gap Analysis: Global Communications Changes in the telecommunications industry have made it a highly competitive environment in which only the most aggressive companies have market advantages can survive. Global Communications has suffered from this competitive environment and must come up with strategies to support change to help it become profitable again. The management team has decided on significant cost-cutting measures and international marketing strategies that will enable it to achieve profitability in the near future. Without these strategies, Global Communications will be unable to rebound in the sector. But such quick decisions could have negative implications for the company, especially since Global Communications neglected to involve a key stakeholder in the decision-making process. The Technology Workers Union, a stakeholder that represents tech call center workers, disagrees with Global Communications in their strategy. objectives, and they believe that the negotiations were not fair. The union believes that by becoming a global organization and opening call centers in Ireland and India, jobs in the United States will be lost. An ethical debate has arisen due to the societal impacts this could have on the United States and international markets and the displacement of workers. Most importantly, Global Communications must reconsider its strategies, obtain the appropriate and necessary buy-in from all stakeholders, and analyze the results of these strategies to ensure business success. Situation Analysis Identifying Problems and Opportunities Global Communications has been facing challenges in the telecommunications industry due to a competitive market where their competitors had outclassed them in providing more services to meet the changing needs of their customer base. Local, long distance, and international telecommunications carriers were all competing for business, and Global Communications quickly realized that to remain profitable, they needed to start by offering combo packages to their customers and expand their business operations internationally. global scale. At this point, Global Communications' shares had depreciated more than 50% in three years due to a lack of competitive initiatives. The management team therefore wanted to identify opportunities allowing the company to return to profitability. Some of their considerations were to go global by increasing international marketing efforts and becoming a full-service global company. To reduce operating costs, the company proposes to relocate some technical call centers to India and Ireland, reducing call handling costs by 40% and supporting its vision of being a global company. When the Global Communications management team met to examine the possibilities of returning to profitability, they did not include a key stakeholder, the Technology Workers Union, in their discussions.