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Essay / Hematal - 1728
Problem: Dr. Rini's main and immediate problem is whether or not he should decide to give more credit to the boy's family. It is influenced by the following critical factors:1. Hematal's cash flow problem limits Hematal's decision whether or not to extend additional credit to the boy's family. It has been proven that the family is very poor and will not be able to pay right away and will probably not be able to pay again, also considering the increasing hospital bills. This fact is important because Hematal will already have to consider canceling the family's debt, which will further affect the company's cash flow position in the future when it extends additional credit. The boy still needs at least 20 more vials, Hematal has less than 20 vials in stock. Given this fact, I assumed that Dr. Rini's decision should be an "all or nothing" type decision, as anything less will not make any difference in the boy's condition, also considering the fact that he needed more than 40 vials during his initial surgery. , I therefore conclude that the boy will die if less than 20 vials are provided. Therefore, Hematal will have to order more vials from Gamma Corp. to meet the needs of 20 vials.2. Media exposure and NGO support/protest can be both helpful and detrimental to Hemetal's reputation as a pharmaceutical company. Pharmaceutical companies must earn public trust for end consumers to patronize their products. Receiving bad publicity, especially when being "young" in the industry, will greatly affect sales and the life of the company.3. Hematal will need to maintain a certain level of stock for regular paying customers brought in by its hemophilia company, as they may need their supply of Factor A concentrate. This fact means that Hematal will need to order a greater number of vials than required to storage. If Hematal does not order to maintain stock levels and decides to run out of stock for the boy, regular paying customers could create a problem with the Hemophilia Society and no longer get their support. The Hemophilia Society may also cause bad publicity for Hematal by expressing its concerns and protests. Additionally, the Company may influence Gamma to change its exclusive distributor in the country.4. Dr. Rini's conscience and peace of mind will be greatly affected by her commitment as a physician based on the Hippocratic Oath if she decides not to help..