Business is involved in the daily life of man and is considered to be a huge field, and in this field I am interested in marketing. Some people have defined marketing as the processes of delivering a product from the producer to the consumer, which is the main point of the existence of any business, so it is important to ensure that these customers are satisfied. this article is to study the relationship between price and customer satisfaction, studying the use of price fairness and price acceptance and how this led to satisfied customers, which resulted in comfort. my hypothesis that customer satisfaction is strongly affected by price According to the article, price fairness, which is the balance between price, quality and performance of the product or service, as well as. Price acceptance, which is the maximum amount customers are willing to pay for a product or service, affects consumer satisfaction. The aim of the article is to prove the relationship between customer satisfaction and price. Therefore, if the price, from the customer's point of view, is reasonable and meets the performance provided, consumers will be satisfied. Thus, customers are willing to spend more money on goods or services that provide them with greater satisfaction. The article also presents research carried out on the airline industry focusing on international airline passengers who were asked to focus on the airline they usually used. The research addressed issues regarding price fairness, price acceptance, and customer satisfaction and, according to the article, despite the many negative aspects presented in this article, it contains several positives. Middle of paper......some details such as number of people interviewed. In addition, the data collection method was not suitable. Furthermore, the final result was estimated by the authors based on individual results. In conclusion, despite the positive points, the negative aspects of this article are stronger and directly related to the research result, although it is one of the limited aspects. articles focused on the relationship between price and customer satisfaction, in addition, he discussed the problem that I am studying, and he also supported my hypothesis by showing the role of price in terms of achieving customer satisfaction customer. Works Cited David Martin-Consuegra, Arturo Molina and Agueda Esteban. (2007). An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector. Journal of Product and Brand Management, 16 (7), 459-468.