One oversight I had was the growth rate of the BRIC countries' economies. BRIC is an acronym for Brazil, Russia, India and China. These economies are experiencing phenomenal growth and the profit potential in these markets is enormous. I can apply what I learned from studying these countries realizing that these markets are emerging and have a huge economy of scale. This means that there is serious potential to sell large quantities of simple, inexpensive goods in these markets. Ideas for these products should be developed in research facilities within these markets by local talent to ensure