Target MarketGreen and Kriegar (1991) state that the target market is the segment of the market to which a particular product of the company is aimed. It is often classified according to age, gender, geography and socio-economic analysis. Hertfordshire Computing targets local consumers, particularly students and office workers. Since the company specializes in providing sales services to customers who do not have computer skills or knowledge, an ideal customer would come from the local school or office looking for the optimal machine in according to its needs. But the company also employs trained IT technicians who would be willing to answer questions and help tech-savvy customers looking for upgrades. Services would also be provided to local offices and shops looking to purchase a single computer or network of computers to help them run their business.Positioning and BrandingPositionHertfordshire Computing aims to position itself in the local market alongside others specialists and major players to serve the needs of consumers. But since it is aimed specifically at students and local offices, it is slightly different from its consumers. Since it is necessary to develop a website due to the competitive rules of the industry, the company would encourage consumers to purchase products from their store as specialized service can be provided to the customers. Therefore, the main objective of the company is to position itself as a superb sales service and after-sales support company, capable of understanding customer needs down to the smallest detail. BrandingAccording to Business Dictionary (2010) "The entire process involved in creating a unique name and image for a product (go...... middle of paper ......• Contact all universities and companies local • Carry out a marketing research program after 6 months with existing and potential customers Marketing communication objectives • Increase awareness of the company by 10% one week before the launch among the population of the local area This will be measured. using a survey • Gain 70% awareness of the company and the services it provides in the first 3 months Obtain 25% local IT market share in the 1st year.Communication. Integrated MarketingThis part highlights the integrated marketing communication plan for starting the new business in the region. The plan would help the management in the techniques that should be used to achieve this and inform the stakeholders. the direction the company intends to follow.