PrefaceIn our rapidly changing world of new and upcoming technologies, the smartphone market has exploded over the previous decades. One of the world's leading smartphone manufacturers, Apple Inc, has been in decline recently and its main competitor, Samsung, is taking the stage. In recent years, Apple's iPhone has dominated the smartphone world, known for its ease of use and high quality. design. Apple's first iPhone was released to the market in June 2007, created by Apple founder Steve Jobs. One of Apple's most recent iPhone models, the iPhone 5 released in September 2012, was quickly replaced by the iPhone 5c and 5s released a year late. Samsung shares are slowly outpacing Apple shares, which have fallen 37% from a record high in September 2013, just two days before the iPhone 5 hit stores. In comparison, IHS iSuppli, an industry data website specializing in electronics and multimedia services, reported that Samsung had 28% of the global smartphone markets the previous year. Samsung VS Apple A recent survey from a research investment firm called Canaccord Genuity concludes that the most recent Galaxy phones sold more units combined in the United States than Apple's iPhone as of May 2013. Android and IOS operating systems accounted for 91.1% of all smartphone shipments in Q4 2012, respectively. In 2013, Samsung's Q4 2013 profit reached 76%; a record for “smartphone sales strength”. Comparably, Apple shares fell more than 5% after the launch of their new iPhone 5s and 5c. Apple has been criticized in the past for releasing upgraded models of its products, like the iPhone, before major holidays to boost profits. It has been noted that Samsung often launches its new phones during months when Apple's sales are in the middle of paper stocks. It was noted that "around a third of the world's mobile phones are sold in China to half a billion people, while only 12% of these phones are made by Apple" (UK DailyMail). The article first describes that an iPhone costs about the same as an average month's salary for a person who quit in an urban area. If Apple wants to continue to thrive above Samsung in the international smartphone market, the company will need to make headway in the Chinese market. In 2013, China was Apple's second-largest market, giving the company room to grow. When it comes to Apple's biggest competitor, Samsung, the legend of Steve Jobs will need to improve innovation to deliver more attractive features to a new market, cheaper prices - without sacrificing quality and better marketing techniques to target specific audiences in this new and upcoming market.: 1,486