These codes work together to constitute material perceptible to viewers. Social codes are the rules and norms that exist outside of television, such as the way a person appears and acts. Television supports this by using a set of representational codes. Fiske examines technical codes such as camerawork and music, as well as narrative codes, which describe characters, dialogue and setting. Then there is the ideological code, the underlying meaning of our social acceptability and belief systems. Every aspect of reality television is tightly planned using cultural encodings that respond to the audience's subconscious expectations in an effort to convey the program's discourse. In the early 2000s, Americans began to recognize obesity as a growing problem in our country. With greater access to nutrition awareness and the importance of living a healthy lifestyle, many Americans turned to a new health boost, or were at least motivated to do so. The Biggest Loser was created at a time when the media was targeting fast food and other unhealthy lifestyle habits America was guilty of. Part of the show's success, I believe, was due to this new fad in fitness and health that became encoded into the daily lives of Americans. The first episode