Directional strategies are such as mission and vision. These strategies show the direction in which the organization is going for the future. Pocahontas Memorial Hospital's mission statement is to be the “first choice in integrated health care” (Pocahontas Memorial Hospital, 2014b, p. 2). Currently this statement is not true, many community members are using other healthcare facilities due to increased services, technology and possibly customer service. The satellite health clinic will increase the services provided, increasing the likelihood that community members will choose Pocahontas Memorial Hospital and their satellite clinic for their health care.