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Essay / Gap Analysis: Global Communication - 1090
Global Communication is a company facing many challenges. Over the past three years, Global Communications' stock value has fallen from $28 to $11 per share, a depreciation of more than 50 percent. Recently, Global Communications cut employee benefits in hopes that this would represent long-term growth for the company. Global Communication is struggling to compete in the telecommunications industry, but this analysis will show and prove that with the right team and dedication, Global Communications can bounce back and become an effective competitor in the telecommunications industry. Situation Analysis Identifying Problems and Opportunities Global communication has been subject to enormous difficulties. economic pressure and this does not only concern Global Communications but the entire telecommunications community. As mentioned in the introduction, over the past three years, Global Communications stock has fallen from $28 per share to $11, a depreciation of more than 50%. There is so much competition for local, long distance and international markets for small businesses and as if that wasn't enough, there is huge competition with cable companies. The Global Communications leadership team has developed two aggressive approaches to resolving the issues. that the company faces. First, they plan to introduce new services to their small business and consumer customers (Baxi, 2007). To compete with local telephone and cable companies (Baxi, 2007), they created alliances with satellite service providers (Baxi, 2007) to offer video services as well as a satellite version of broadband (Baxi, 2007). They have a partnership with a wireless service provider (Baxi, 2007), which will allow small businesses (Baxi, 2007), homeowners to access the Internet at any time via wireless phone (Baxi, 2007) and/ or the PC card (Baxi, 2007) and businesses. information is accessible remotely (Baxi, 2007). Second, Global Communications plans to market itself more aggressively internationally. Although Global Communications has decided to outsource its call centers in Ireland and India, this will result in laying off employees. Stakeholder Perspectives/Ethical Dilemmas Katrina Heinz is the Managing Director of Global Communications and has only been with the company for six months. Katrina's main goal is to increase her income and profits. Sy Rodriguez is executive vice president of consumer marketing and sales. Sy has worked at Global Communications for over 20 years. During his tenure at Global Communications, he helped build relationships with most of the key stakeholders. Sy is focused and motivated and specializes in achieving results..