The retail sector comprises businesses engaged in the retail sale of goods, generally without conversion, and the provision of services is incidental to the sale of goods. Retailers are organized to exchange goods in small quantities with the public. This sector includes two main types: in-store and non-store retailers. In-store retailers operate through outlets, located and intended to attract walk-in customers. They generally sell merchandise to the public for personal or household consumption, but also serve commercial and institutional customers. Non-store retailers also serve the public, except that their retail sales patterns differ. They reach customers and market through other means such as broadcasting "infomercials", broadcasting and publishing direct response advertisements, publishing paper and electronic catalogs, in-home demonstration, door-to-door solicitation. door-to-door, selling from portable stands. (street vendors, except food) and distribution via vending machines. (North American Industry Classification System, 2012) The retail sector is among the leading industries in the Republic of South Africa in terms of share of the workforce employed. It shows that the number of people employed in the retail sector increased by 25% between 2004 and 2008 before falling by 7% in 2010. Despite this decline, this still places the retail sector in fifth rank of employers in the country (Institute of Human Studies [IHS] Global Insight,