Companies operating in the publishing sector are focusing on the development of online publishing to safeguard their print editions. They try to strengthen their position by offering new products and publishing print media that are attractive to consumers. Typically, companies operating in the printing industry offer proprietary materials that are not available online to their consumers. Regardless, many people still like printed editions because they open up better reading opportunities since reading printed magazines, books, and other printed media allows readers to use not only vision but also tactile sensations which increase the efficiency of reading and bring more satisfaction to readers, while information perceived using several senses is better processed than information perceived visually only. The printing industry can therefore further improve its position and regain customers who have already moved online. On the other hand, companies operating in the publishing sector must prepare to face problems such as consumer environmental concerns, high production costs and increased competition from television and Internet.