Gap Analysis: Global CommunicationsIn a world of ever-increasing competition, businesses are forced to look for new ways to generate value. The following analysis of global communications will identify ethical problems, opportunities and dilemmas. faced by stakeholders. Additionally, this analysis will compare actual performance to potential performance, presenting the perspective of their current situation and where the company wants to reach in the telecommunications industry. Situation Analysis Identifying Problems and Opportunities Global communications faces a number of problems. First, Global Communications, like many businesses, faces many challenges, such as taking advantage of opportunities; successfully face competition; profitability; and growth within the industry. Telecommunications is essential to doing business in terms of transmitting large amounts of data in just seconds via wired and wireless devices, cable and satellite. Second, although telecommunications services are rapidly converging, Global Communications is competing for the same space and customers. As the company continues to operate in a competitive industry, the company's stakeholders are complaining and concerned about the company's financial situation after a 50% depreciation in returns, and their ability to recover from the changes necessary to maintain the sector. known for its "Our Edge Is People" philosophy however, due to recent negotiations with the Technologies Workers Union which resulted in significant benefit reductions. The union called the new strategic plan unethical and a ploy to manipulate the current contract. Additionally, the union operates through government and other resources. Global Communications needs to grow and expand its services in order to compete with other companies. Although they choose to outsource, effective communication between leader and follower is vital, as it is essential that employees clearly understand what changes are occurring, why these changes are necessary, and what the future communication goals and vision are world as a whole. thereby creating an opportunity to regain employee loyalty, trust and the company philosophy “Our advantage is people”. Stakeholder Perspectives/Ethical Dilemmas It is conceivable to most that whoever funded the business is perhaps considered the most important stakeholder, workers, unions and managers are arguably equally important in the growth and stability of the company. Workers have the most to gain and lose, their interests and concerns must take precedence over the interests and concerns of other stakeholders. Workers' interests include job security, future employability, pensions or medical benefits. Unions can play an active role in protecting the interests of workers. Because a union often serves as a source of information and influence over its members, it is an active stakeholder..