Societies are made up of many diverse elements, which play an important role in the advancement of social notions. One of these key elements is the media. In today's society, we deal with countless types of media that constantly influence the way individuals live their lives. Daily media consumption has an immense impact on the way people perceive things within society. Music is a media source that tends to dominate our daily lives. Music is currently present in every aspect of our lives and has become a commodity rather than a cultural aspect. It exists for any occasion with a variety of genres. It is now available everywhere and at any time of the day. As music has become a very important commodity in today's society, popular music has grown. Popular music is based on what appeals to most individuals in society, which is determined by a scale of activity such as music charts. It is considered a key cultural expression that highlights the attitudes of personalities (Joan Serrà, 2012). Due to popular music marketing, music has an immense effect on the way people perceive things within society, creating an effect on our thoughts and perspectives. . Popular music incentivizes musical artists to produce what is in high demand, resulting in pseudo-individualization and standardization (Allen, 2005). It consists of a variety of themes presented regularly by different musical artists. One of the most well-known themes is the exploitation of sexuality and gender for success. Social constructs against essentialism are highlighted elements that are constantly expressed in today's popular music culture. Today's popular music consists of a variety of sexual references to attract consumers. Whether middle of paper they have such a big impact on society due to the notion of gender and sexuality stereotypes just like many other female music artists. Throughout their career, Pussycat dolls managed to indicate a variety of different social factors that highlighted social components with sexuality and gender stereotypes. Sexuality is seen as the driving force behind a variety of different musical genres, the main one being pop music (Karina Wilson, 2013). Sexuality is communicated in a variety of ways in music, whether through the lyrics of a song, the arrangements of the music video, or the clothing the music artist wears. Popular music being a very important good within society, everyone has access to it because it sends specific messages. These messages are interpreted in unethical ways, affecting the foundations of society regarding gender and sexuality..