The theme of this study is to study the effectiveness of hypnotherapy in smoking cessation. An evaluation will be made regarding the effectiveness of single session therapy, compared to multiple session therapy. In view of this assessment, a non-clinical case study will be discussed, in order to assess the benefits of tailoring therapy to the needs of the individual. Hypnotherapy for smoking cessation has produced impressive results, according to numerous studies. That said, the results are varied. Some studies report impressive success rates of 90.6% (Barber, 2001), 90% (Klager, 2004), and 80% (Crasilneck, 1990), while others report lower success. , or 48% (Elkins and Rajab, 2004) and 25% (Ahijevych, Yerardi and Nedilsky, 2000). This variation may be due to the number of methods and approaches adopted (Crasilneck, 1990; Barber, 2001; Spiegel, Frischholz, Fleiss, & Spiegel, 1993). Or perhaps it is due to the personality of the therapist, that is, the powerful “chemistry” of the alliance (Kroger, 1977; Lynn & Rue, 1991; Hubble, Duncun & Miller, 1999) . A number of variables exist when it comes to the study of smoking cessation. However, the objective of this study is to focus on the constant variable, a variable common to all studies, namely the patient. However, it is first important to explore whether single or multi-session therapy may be most effective. There is strong evidence to support the use of multiple session hypnosis rather than single session hypnosis for smoking cessation (Hammond, 1990). In fact, various counseling methods have been shown to be more effective in multiple sessions, regardless of technique (Zhu, Stretch, Balabanis, Rosbrook, Sadler, & Pierce, 1996). Furthermore, the meta-analysis continues in the middle of the paper...... patient (2) family and social circle (3) the culture in which the patient lives and (4) the therapeutic intervention itself. It follows that (4) must be influenced by (1), (2) and (3). An appropriate treatment plan was therefore considered accordingly. D expressed that he was unhappy being a smoker. Additionally, he expressed concerns about his skin, his smell, and the isolation and social stigma surrounding his smoking habit. D comes from a family of smokers and his father gave him his first cigarette when he was 12 years old. Social learning plays a clear role in shaping self-perception and behavior (T. Barber, 1969, 2000; Spanos, 1991), with early experience having considerable influence (Klein, 2008), which can be one of the reasons for D's initial inability to succeed. cessation. Additionally, it may be a side benefit of the D's to "fit in" with one's family..