Take Five Sports Bar and Grill is a popular sports bar located in Anytown. Joseph A. Smith, the principal owner, would like to expand his current Take Five Sports Bar and Grill presence to several locations in or near Anytown. Take Five Sports Bar and Grill has been open since 1995 and offers the market cutting-edge technology, great food and creative connections with various sports teams, celebrities and radio hosts. Although Mr. Smith has been successful in his current business, he should still analyze its strengths, weaknesses, opportunities, and weaknesses before choosing to open other stores. The following is a SWOT analysis of its current and future activities. Any company will only be good if its current leader is good. Mr. Joseph Smith proved to be a tremendous leader. Not only was he able to make a profit on a restaurant in the first year, but he is also well educated as he holds an MBA from Anytown University. He shows his business knowledge by choosing locations around Anytown that have high traffic but don't have competition from other sports bars. When it expands the marketing of its product to a diverse demographic, instead of choosing to market it to sports fans, it also markets it to night crowds, business entertainment, travelers, and the most popular demographic. most importantly, families. Mr. Smith achieves this by creating a fun and welcoming atmosphere through large screen televisions, state-of-the-art electronics and audio equipment. In addition to all the technology, Mr. Smith also employs the best serving and kitchen staff available. Although Mr. Joseph Smith has the ideal education, the ideal real estate, and the ideal demographics, his business plan has some weaknesses that would benefit from some careful attention. Some might applaud Mr. Joseph Smith for having such an aggressive goal of opening five stores in less than a year, others may say that goal is too aggressive. Take Five Sports Bar and Grill has only been open 10 months (according to this business plan from 1996). In years of activity, this activity is still in its infancy. Regarding the Sales Strategy section (4.2), Mr. Smith states that a store must reach a target of $4.2 million to become mature. Mr. Smith's flagship store fell short of that goal, making just $634,900 in sales in the first 10 months of service..