Advertisements are commonly known as the way to attract us to buy a particular product, which means that the advertisement must have additional values ​​compared to to others. Then it should be emphasized that the concept like the target market or the focal point is clearly and surely determined, this is really important for marketers in order to give us additional impact. In this analysis on the advertisements of two yogurts, “Shape” and “Connoisseur”. The three points emphasize the superior aspects of this product. These points that can be noticed are the way of using colors, text and various visual effects. How to use colors is the most important for the seller to give us a first impression of this product and this concept is essential for him. In both advertisements, the “Connoisseur” mainly uses black and gold, he seems more beautiful and confident in the quality of the taste and also the product. Conversely, the “form” which mainly uses lilac, purple and white seems to give us an impression of strong availability and places more emphasis on the effect on our health. Besides the concept, more than any other advertising factor, what we look at first about advertising information is the use of color. But without neglecting the importance of having a concrete concept, each person has a different idea when deciding which product to buy. For example, those who are more conscious of the quality or rank of the product will never choose the one that seems more reasonable but the one that seems more luxurious and vice versa. For this reason, it is also vital for them to select colors with a clear concept like who to sell to or the features that sellers really want to highlight. Second, what they indicate in the text of the...... middle of paper... ...Even if it seems to give an ambiguous impression, nothing would work negatively. This can focus on the value of that brand, so being simpler is the best way for them to bring out the value. From now on, you will surely understand that setting a specific target is essential in the advertising promotion process. Additionally, by completing this process, marketers would be able to make advertising more effective. Finally, it is necessary to explain what can be done to get the most out of advertising. As mentioned above, having a solid concept is the best way to not only plan the outline of the promotion, but also attract consumers. And furthermore, it is important to try not to make these three elements complicated and burdensome for consumers. Taking all these elements into account, the “form” is the most effective..