-
Essay / Strategic Audit of Ford Motor Company - 1313
Strategic Audit of Ford Motor CompanySummaryThe purpose of this article is to give a brief detail of the strategic audit of Ford Motor Company. The research method used was a thematic search on the Internet. In addition to the classroom textbook audit example used, other written references in the field of Ford Motor Company were used in order to develop the topic in more detail. This topic was chosen from a series of topics of general interest in the field of strategic auditing of a company, as a prerequisite for the course. Different aspects of the results of development and research studies are discussed in detail or briefly. The subject of “strategic audit of a company” is the subject of this article. Some of these topics are briefly discussed. Ford Motor Company The current situation of Ford Motor Company, a turnover of 44 billion dollars, 6 percent above the second quarter of 2006. The company's net income of 750 million dollars, or 31 cents per share, for the second quarter of 2006. 2007. Profit of $258 million, or 13 cents per share, from continuing operations excluding special items. There was significant year-over-year improvement for all automotive operations. Ford Motor Credit pre-tax profit of $112 million. Cost reductions of $600 million; $1.1 billion during the first half of 2007. As of June 30, 2007, gross liquidity in the automotive sector was $37.4 billion. Ford Motor Company's sales and revenues over the past three years have fluctuated wildly, 2005 was 176.8 billion, 160.1 billion and for the year of 2006 and 172.5 billion for 2007. The return on investment current is -10.4 in 2007. Ford Motor Company's current mission is "committed to providing personal mobility to people around the world." It is with this in mind that their vision is to become the world's leading consumer company for automotive products and services. By improving everything it does, the company offers superior returns to its shareholders (vision, mission, values). “Ford Motor Company’s objective is to deliver total shareholder returns in the top quartile of the S&P 500 over time.” achieve this goal by transforming itself into the global leader in consumer automotive products and services that generate an attractive dividend yield and share price growth (Ford Motor Company increases its dividend by nine percent in the fourth quarter). Over time, Ford's business strategy responded to the challenges of the automobile industry. Ford management's corporate culture is to establish strategic business units that complement the company's global scale and structure..