There are several things related to attention, such as selective attention, cocktail effect, intentional blindness, perceptual load model, multitasking and training of consciousness. Selective attention is the ability to focus one's awareness on a specific feature of the environment while ignoring others. This happens daily and can be seen in how people pay attention to something and how much they pay attention to it at that moment. It is impossible to pay attention to everything that is happening in the world; we use selective attention to select important events in our daily lives. The cocktail effect is hearing your name despite the many distractions going on around you. The cocktail effect is also accompanied by the intentional blindness that occurs when one is accused of something. Focusing on these areas requires a lot of attention and your consciousness must be aware of all these areas. An important element of consciousness is the perceptual load model, in which you have limited capacity. When this happens, you either turn down the volume of the radio while reading or focus on something else besides the radio. It is the ability to maintain or concentrate on a target or idea without other distractions. Multitasking is when you shift your attention. It involves a rapid transition from one task to another and this