Power and politics play a key role in negotiating for top spots on the Internet, especially when it comes to acquiring other Internet companies. Many Internet giants are fighting to control the latest technologies. For example, in a recent USA Today article, Facebook purchased a photo-sharing company known as Instagram. The Instagram company has only been on the market for a few years; however, it has become increasingly popular in recent times. Some argue the billion-dollar deal is far-fetched, but an analyst with Moor Insights & Strategy said the acquisition decision is considered a "defensive" move since Facebook is known for buying up small businesses and incorporate their technology or close them. So his point is that Facebook acquired Instagram because they were a competitor in the photo sharing world and Facebook wanted to maintain power over the company (Swartz,