They wanted their viewers after watching their advertisement to be compelled to use their services. Unfortunately, the informal, humorous style details immaturity. The supporting evidence was non-existent and did not appeal to the public on a rational or emotional level. The lack of facts in the ad details the campaign's lack of prior knowledge and experience. The viewer is not comfortable with reliable information. The advertising did not use rhetorical strategies powerful enough to convince. The Feed the Pig campaign's picnic ad targeted young adults to raise awareness of the importance of financial stability. The advert warns of the dangers of overspending and offers viewers a solution. The main objective of the campaign is to persuade the public to use their services. Unfortunately, the ad was strategically disorganized and its message was vague. The exaggerated example lacked requirements to start saving. Using humor to emphasize their message was a bad decision. The viewer was not convinced by the textual, visual and auditory elements presented in the picnic.