Ford Motor Company: The Ford Empire was almost a century old. After a series of great periods of growth and high revenues, the company, from early 2004 to 2008, was hit by recession and very difficult times. The decision to bring in an outsider as CEO of Ford Motors was intended to take a fresh and rather fresh view of Ford's operations and examine them impartially. Ford is on the list of the world's most ethical companies. Its commitment to stakeholder engagement, corporate governance, sustainability practices and environmental impacts have landed it in this list. four pillars of ethical leadership. “Good. Smart. Business. Profit.” Employees: Ford has been recognized as a good place to work. The reason is that Ford faces workplace health and safety challenges similar to many manufacturing companies These challenges include, for example, establishing and reinforcing high common expectations for the safety of our employees around the world. Another very important aspect of workplace ethics is high standards. unionism and collective agreements achieved by Ford Most hourly employees and many non-managerial employees at our subsidiaries outside the United States are also represented by unions. These unions are key partners of Ford in providing a venue. safe, productive and respectful work.a. ConsumersCustomers are the most important stakeholder for Ford It has been able to serve its customers by continuously innovating and serving all three tiers of customers which are small businesses to retail customers. individuals and commercial fleet customers. They were able to achieve...... middle of paper ......development which they could have provided in the form of training and development. Ford customers were looking for cars with high propulsion and fuel efficiency. The deal to introduce fuel-efficient cars cost the company dearly. The pace of developing new products without faulty design must become a philosophy. Conclusion: A strong product line and a respected and recognized brand, Ford is in a strong position to grow its loyal customer base and gain share in an extremely competitive global market. walk. The “Way Forward Plan” was administered and implemented by Mullaly. The Ford brand became a global brand in the sense that wherever Ford was present, it was known only as Ford and recognized as Ford. The global brand has become the focal point. The shift to smaller, more fuel-efficient cars was the biggest shift in strategy and marketing..