The cultural product I will focus on is Japanese cartoons. A more familiar term "Manga" is used to refer to these comics. I'm focusing on manga here because of its popularity and ubiquity in Japan. About 35 percent (Allen and Sakamoto, 2006) of all publications are in serial or paperback form and are read by people of all ages and social classes (Craig. J, 2000). The prevalence and popularity of these manga suggests that they may be an accurate indicator of the social norms and values ​​of Japanese society. This realm of fantasy, while not to be taken literally in many cases, serves as a metaphor for culture itself and speaks to the world we live in today (Craig. J, 2000 ). Therefore, this sophistication allowed manga to spread beyond Japan, to countries like the rest of Asia and the Western world. As such, I find it imperative to conduct an in-depth analysis of this cultural product and the crucial actors involved in its production and consumption. To give a brief introduction to manga, they are story-driven (audio-)visual narratives that deal with “almost every topic imaginable” (Schodt, 1996). Visually designed, they illustrate multiple experiences and can potentially reveal the nuances of contemporary society, like a kaleidoscope. Various disciplinary areas are inherent in these narratives and constitute pivotal points not only for modern Japan, but also for postmodern society. Manga evolved from sources such as graffiti and picture scrolls from the Edo period (1602-1868). Although it has been important since the Edo period, it was not until the post-war period that it was socially considered an important form of artistic expression. Defining post-war baby boomers and radical experiments in social change......middle of article......rom: http://www.asianlang.mq.edu.au/ japanese/documents/Bryce_Davis.pdf .• Cubbison, L. (2005). Anime fans, DVDs and authentic text. The velvet light trap, no. 56, autumn. • Craig, J. (2000). Japan pop! : In the world of Japanese popular culture. United States, New York: ME Sharpe, Inc. • MacWilliams, MW (2000). Japanese comics and religion: the story of the Buddha by Osamu Tezuka. TJ Craig (ed.). Armonk, New York: M. E. Sharpe• Matsui, T. (2009). Control of foreign cultural products: the diffusion of Japanese comics (manga) in the United States, 1980-2006. Tokyo, Japan: Hitotsubashi University. • Schodt, F. L. (1996). Dreamland Japan: Writings on modern manga. Berkeley, CA: Stone Bridge Press. • Wong, S.Y. (2007). The presence of manga in Europe and North America. Retrieved November 25, 2010 from: http://www.rthk.org.hk/mediadigest/20070913_76_121564.html.