Content was not as important before social media. Some companies had a blog, but generating interest was much more difficult. Now, content is touted on social media, with nearly 2.5 million pieces of content shared every minute on Facebook. Businesses can create all kinds of content, from videos to blog posts, and share it immediately on social media. The instant reach of millions of people makes more sense from a marketing perspective. Not only can content be more flexible, but the fact that you share it on social media represents a huge saving for your marketing.