Gamification: It's Serious BusinessWhat is Gamification?Gamification is the process of taking something that already exists – a website, a enterprise application, an online community – and to integrate gaming mechanics to motivate participation, engagement and loyalty through rewards, challenges and competitions. Gamification takes the data-driven techniques that game designers use to engage players and applies them to non-gaming experiences to motivate actions that add value to your business. Gamification vs. Games When people hear the term gamification, they will likely imagine games created for commercial purposes. But gamification is a process rather than the creation of a new product. It's about amplifying the effect of an existing core experience by applying the motivational techniques that make games so engaging. At Profacts, we use a few of these techniques: • A progress bar to show how close respondents are to completion. • Replacement of the standard checkbox - questions with sliders and flash animations. • Reward the members of our panel with incentives (cinema tickets, gift voucher)...