Implementation PlanningStrategic Project Management and Business Strategy - Implementing Strategies Through ProjectsHarrison-Keyes (HK), Inc had a proven track record with its traditional publishing business, but due to an industry-wide shift As other publishing houses conducted their businesses, the company had to realign its business strategy with its changing business environment. The company's new CEO, Meg McGill, faced challenges faced by project advocates who do not align their initiatives with current corporate strategy. HK's e-publishing project was the new tech-savvy CEO's pet project. Unfortunately, Ms. McGill was not able to demonstrate to all members of her senior management team how the electronic publishing initiative aligned with the organization's business strategy. In this case, some major HK stakeholders, such as Will Harper, the author of the A-list, and the company's finance and production manager, felt the project was an inappropriate choice. Companies use project management to manage projects and achieve results generally consistent with the implementation of a new business strategy. A business strategy typically focuses on the entire organization, while project management focuses on a specific goal. Strategic planning involves setting goals and creating strategies to achieve those goals. A strategy is a long-term plan of action designed to achieve a particular goal, as opposed to a project which is a specific task aimed at satisfying a specific need. Projects are necessary to implement the strategy, but if the project's goal conflicts with the company's overall purpose, it will face resistance from its team members and other stakeholders .Reference to the concept in the reading “The role of projects in organizations is receiving increasing attention. Projects become the major tool for implementing and achieving the organization's strategic objectives” (Gray and Larson, 2005, p. 32). “In some organizations, project selection and management often fail to support the organization's strategic plan…An integrated project management system is one in which all parts are interdependent” (Gray and Larson, 2005, p 32). Implications of Organizational Culture on Project Selection The reason we considered the e-publishing project was that there was a great need for innovation to combat the stagnation that Hong Kong was facing. Newly hired, Meg McGill failed to take into account the fact that an organizational culture was already established and the effect of her proposal on key elements of the organization. The company faced resistance from three critical areas of the organization: employees, customers and technology..