At the heart of developing an e-commerce strategy for any particular organization are several issues that need to be spotted by anyone who intends to successfully develop a strategy of B2C e-commerce. -business model or a B2B e-business model. Due to the rapid development of technology and globalization in the 21st century, e-commerce has suddenly become an important way of conducting business transactions, given the great difference in the lifestyle of businesses and consumers before and during the the advent of technology. According to (Wickramasinghe, 2007) since the various e-business models have been tested to produce exceptional and beneficial results in any organization, large or small, many organizations have strived to develop sustainable e-business models and value-driven. (Tsai et al., 2005) assert that e-commerce models developed over the past decade have benefited many business organizations by improving their operational efficiency, reducing costs, and connecting them to a large number of suppliers and customers from all over the world. different parts of the world. (Rappa, 2010) also points out that what is interesting is that most e-business models are free from complications and are very simple to use. Since the e-business model determines the extent to which a company or organization will be able to generate profits, it is very helpful if the business model of a specific company is clear and simple. However, technology has a very nifty way of increasing the profits generated by a specific business. electronic business model that an organization uses and at the same time evolve these business models according to the demands of time and people. (Shafer et al., 2005) also argue that no matter the power and quality of a specific mode...... middle of paper ......del can make a difference. Management Services, 50, 24-28.RAPPA, M. (2010) Economic models on the web. “Managing the digital business”. Retrieved June 7, 2010 from: <>.SHAFER, S., SMITH, H. & LINDER, J. (2005) The power of business models. Business horizons, 48, 199-207.TSAI, W., CHIEN, S., FAN, Y. & CHENG, J. (2005) Critical management issues in ERP implementation: empirical evidence from companies Taiwanese. International Journal of Services and Standards, 1, 299-318. WARHOLIC, JA (2010) Importance Of Ethics On The Internet, retrieved June 7, 2010 from: << http://pwebs.net/marketing/ethics/articles/internetethics. htm >>.WICKRAMASINGHE, N. (2007) Critical success factors creating value-driven e-business models in the Asia-Pacific region. International Journal of Services and Standards, 3, 239-248.