Since the writing of the case study, New Belgium has enriched its product range with beers divided into these different categories: All year round, Seasonal, Revival , Hop Kitchen and Lips of Faith. (New Belgium Brewing, nd). NBB has always called Fort Collins, Colorado home (New Belgium Brewing, nd). However, in 2015 they will open a location in Asheville, North Carolina to reach the East Coast (New Belgium Brewing, n.d.). They currently sell beer in 32 states and produced 764,424 barrels of beer in 2012 (New Belgium Brewing, n.d.). Despite its growth, it remains the third largest craft brewery and the eighth largest brewery in the United States (New Belgium Brewing, n.d.). They are still largely engaged in the sustainability movement and dedicate an entire section of their website to their sustainability efforts (New Belgium Brewing, n.d.). They also continue to promote events, including their own, such as the Tour de Fat and the Clip Beer & Film Tour (New Belgium Brewing, nd). A company's strengths include their uniqueness and whimsy. It is rare that a beer brewery is so dedicated to its social responsibility. The ethical culture is ingrained in their employees, who follow the company's core values ​​and beliefs (Ferrell & Hartline, 2011). As mentioned in the case study, consumer distrust is particularly high (Ferrell & Hartline, 2011). Consumer support for their socially responsible actions constitutes an undeniable asset that sets them apart from their competitors. A weakness for them might also be their focus on their responsibilities to the environment. While they focus on those elements that ethically strengthen their business, their competitors are ahead of them in terms of sales. They remained... middle of paper... issuing press releases and reports emphasizing the environmental friendliness of the cans and disputing claims that product quality suffered as a result" (Bundy, Shropshire and Buchholtz, 2013).ReferencesBundy, J., Shropshire, C. and Buchholtz, AK (2013). Strategic cognition and importance of issues: towards an explanation of the responsiveness of companies to stakeholder concerns. Academy of Management Review, 38(3), 352-376. doi:10.5465/amr.2011.0179Ferrell, O.C. & Hartline, M. (2011). Marketing strategy. 5th edition. Southwest/Cengage Learning. Flammer, C. (2013). Corporate social responsibility and shareholder response: investors’ environmental awareness. Journal of the Academy of Management, 56(3), 758-781. doi:10.5465/amj.2011.0744New Belgium Brewing. (nd). Retrieved from http://www.newbelgium.com/home.aspxSierra Nevada. (nd). Retrieved from http://www.sierranevada.com