External environment and competitive position: Any company and its corresponding market position are affected by a change in the economy, government policies, the community it serves, the market segment and the corresponding industry. These are external macro-environmental factors and the competitive nature has an effect on the business. It is therefore necessary for any company to monitor developments in the industry and predict the trend as part of its strategic planning. In order to develop a solid strategy to position Target Corporation competitively, it must understand the current environment, its competitor, its strengths and weaknesses, and all of its planned initiatives (CEA, n, d). Target Corporation must consider its retail strategy based on the external environment and establish the long-term market needs. Furthermore, it can leverage its strengths such as high product differentiation, quality supply chain, technology used for automation, quality products, clean and spacious, customer-friendly stores to expand its retail sales to future consumers and market needs that will enable it. learn more about what is happening to the environment and develop an appropriate strategy. The information required for analysis is gathered through general observation consisting of analyzing changes in the environment, paying attention to developments by closely monitoring the environment that will impact the organization and taking action accordingly. of what competitors are doing. The result of the analysis remains in line with the long-term timeline of three to five years for a particular sector, which helps establish a long-term strategic roadmap for the entire company.