Google and the Chinese Government: A Case Study in Cross-Cultural Negotiations Develop a Negotiation Planning Document Using the Kellogg Format in Exhibit 11. Google Number Chinese GovernmentNegotiation Goal Priority : 1 Position: focuses on profit and brand management Priority: 2 Position: technological, economic Interests: A population of 1.3 billion and a growing economy make the Chinese market extremely important for entry of Google Interests: He wants Google to provide its citizens and businesses with access to the best technology, ultimately achieving technological parity with the United States. Furthermore, China knows that the country's economy will be improved by access and use of the Internet. Level of censorship Priority: 2 Position: does not want to comply with the level of censorship required by China Priority: 1 Position: demands that Google comply with China's level of censorship Interests: Google's image in the media and among consumers Investors will be seriously damaged if the company acts contrary to its “Don’t be evil” philosophy. This could have a negative impact on the future prosperity of the company. Interests: Chinese leaders want to improve their country's economy while preserving political stability. They want to censor political discussions to prevent the “Westernization” of China. Timing of Google's acquisition of the Chinese domain Priority: 3 Position: Google wants to acquire the ".cn" as soon as possible before companies from other countries intervene. Priority: 4 Position: China also wants to work with Google, sooner, but this is not as urgent for ChinaInterests: the sooner it can distance itself from its American roots by adopting the ".cn" domain, the sooner it will become member of the Chinese Cult "group"... middle of paper ... that Yahoo faced when information it passed to the Chinese government was used to sentence people to prison. By complying with the Chinese government's requirements, but also having Thanks to these protection features, Google can enter the Chinese market and maximize its profits while minimizing harmful effects by differentiating itself from other companies such as Yahoo and MSN. China will also be able to gain economic and technological advantages by working with Google while controlling public opinion. By limiting Google through censorship, with minimal compromises on certain services, China will also be able to assert its status as an independent player in the global market. Work Cited: James S. O'Rourke IV, Brynn Harris, Allison Ogilvy: Google in China: Government Censorship and Corporate Reputation Journal of Business Strategy Vol. 28 NO. 2 2007