CHAPTER-4GENDER INEQUALITIES IN THE WORKPLACEThe old aphorism: “The consumer is not a moron; she’s your wife” needs to be rephrased: “The consumer is not an imbecile; she is your BOSS." How did this evolution happen? The most important reason for this evolution was the dawn of the consumer age. Today, it is neither industry nor the government sector that drives the economy Spending and saving The domestic sector has become the driving force of the urban industrial economy The growing economic power and autonomy of women also gives them greater power in councils. of administration, because she is a consumer and understands both the needs of the household and those of the household as well as another woman better than men Men have so far controlled the corporate world, but. are now forced to take into account the fact that women can now contribute to corporate profits as well, if not better, than men. Women have evolved radically since their hesitant arrival in the corporate world through jobs. soft”, more in line with their role at home – stereotypes like “caring” jobs like welfare, cosmetic jobs like public relations and receptionists, creative jobs like advertising. and subordinate/servant jobs such as secretary/clerical jobs. Today, however, women have integrated into all fields of activity and all types of industries smoothly and skillfully. Whether they travel twenty days a month or accept transfers, they are as efficient, sincere, competent and persevering as their male counterparts, if not more. Their presence in the corporate world is now more a rule than an exception, so that a feminist and, in fact, quite specific agenda...... middle of paper ...... of the violence against women: engendering blame.xxxix . Thousand Oaks, CA: Sage (MM)xl. Raphael, Jody. 2000. Saving Bernice: Battered Women, Welfare and Poverty. Northeastern University Press.xli. Neighborhood, Colleen. 1995. Attitudes toward rape: feminist and social psychologyexlii. Outlook. London: Sage Publications.xliii. Schwartz, Martin, D. and Walter S. DeKeseredy. 1997. Sexual assault on a college campus: The role of male peer support. Thousand Oaks, CA: Sage Publicationsxliv. Abraham, Taisha. “The Politics of Patriarchy and the Rape of Sathin Bhanwari” in Taishaxlv. Abraham ed., Women and the politics of violence. Shakti Books/HarAnand Publication, New Delhi 2002.xlvi. (1975) 2 SCC 386xlvii. Bograd, Michelle. 1988. “Feminist Perspectives on the Abuse of Women: An Introduction.” » • Magazine chronicle • Magazine Yojna • Pratiyogita darpan