Report on Westside GymIntroductionThis report will cover the research and development of a gym called “WestsideHealth & Fitness Club”.I will talk about the location of the gym, the prices per customer, offers, new ways to improve the gym and research what the customer wants. This report aims to use research and development to create innovative ideas that will set this gym apart from others in the area. Results Regarding the location of the gym, the evidence suggests that the location is well placed, thanks to the ease of access to the facilities. It is also located next to a supermarket, so many shoppers see it. Location is an essential tool in the marketing mix and, if achieved, a business can do extremely well on its own. Price is also an essential tool in the marketing mix. A survey showed that 81% believe the price of the gym is fair in relation to the quality of service customers receive. The remaining 19% felt the price was too high but were willing to pay for the facilities. A good pricing strategy is essential to the success of a business. If it is too high, customers will go elsewhere to get the service. Too low and the company may not make enough profit to succeed in the long term. £2.50 £5.