Shopping Centers Since industrialization transformed the farm into a factory, department stores were invented and advertising appeared. This has made consumerism a fundamental basis of our culture. If consumerism had become a religion, its temple would probably be shopping malls. Shopping malls have proven themselves to be the central institution of our modern consumer culture. Its environment is full of advertisements and lures that draw the consumer's soul into the world of “temptation to buy”. The following essay will analyze the techniques malls use to keep customers inside, why different malls attract different people, and the influence they have on the landscape of their community. Shopping centers use many different techniques to attract consumers and get them to buy their merchandise. These techniques are very evident while walking through shopping malls. The shopping experience can become so enjoyable when it takes place in a “natural space”. This is why retailers set up shopping centers as if they were parks, with trees, flowers, fountains and benches. Buyers then have the feeling of naturally belonging there and want to stay longer and socialize. Cafes, restaurants and snack bars are also included in the area and allow people to not only "hang out" but also consume even when taking a break from shopping and shopping. Kindergartens and playgrounds are also planned so that parents can let their young children shop with a clear mind and perhaps buy more easily and without distraction. A well-known example of a decorated shopping center is Carrefour Laval, where scenes and backgrounds are constantly renewed depending on the season, current holidays and fashion trends. Shopping centers are su...... middle of paper ... ...in the center of the city rather than in the rural suburbs. Shopping centers exert a great influence on the landscape of their community as they attract more people to work or shop. If the shopping center is successful because it makes a lot of sales and profits, it leads to a considerable increase in the economy and consumption of the society. In conclusion, the consumerist movement is expanding greatly in our daily lives. When we enter a shopping center, we realize that all the techniques used by merchants to attract us and keep us in business are working perfectly and we are not even aware of it. Every aspect of the mall, from its location to its decoration, is so well planned and specially designed in order to generate the maximum possible sales. People should be more careful about what they see, because advertising is not always completely true..