Old Mom Spice Song gives the idea that if lion pride body spray is used it will turn a boy into a man, girls will become girlfriends and moms will get sad On January 8, 2014, Old Spice launched its Mom song campaign by introducing the new Lion Pride Refresh body spray, although the commercial is primarily a video that mothers sign while crying throughout the addition. With this addition, I'm sure emotions were the key player in making it happen, even if some reasoning was used. The age group that Old Spice was trying to target was boys and young men. This addition indicates that it will get you noticed, regardless of the brand, when you walk past someone and you smell good, people will comment on that, people don't want to smell bad. Add in the fact that it makes you manly, there will be plenty of teens willing to try it. Then there's the promise that girls will become girlfriends if the smell gets you noticed, it might trigger some sort of chemical reaction in women who will need you. Then there's the part that makes mom sad, statistics show that most mothers don't want to lose their sons to young, pretty women. Old Spice has been in business for 71 years and has only made 108 commercials. With this new type of marketing strategy, Old Spice saw its overall sales increase by 107%, it seems that Old Spice's marketing is aimed at boys, young men, men, and older men, perhaps even women who want to smell good. Mothers tend to place a much firmer hand on their sons hoping that if they hold on tight enough, they will never leave. And when they start dating, mothers become shadows in a young man's life. Many mothers experience an almost psychic symbiosis and must keep their sons in a safety net forever. A mother quotes saying, "she wants to throw her arms around him... middle of paper..., both are a little weird but still funny." It definitely gets the message across to its target audience. On almost every video website, such as www.Marketmenot.com, mothers post how hilarious they find it. The only part that isn't hilarious would be the horrible singing performed only by the mothers. Sense 1938, the old spice marketing has come a long way. Feel the beginning of time, young men needed to be noticed by women, and feel manly, it's just nature and mothers, they will always try to protect their children no matter the cost. Although boys and men are not very good at reading, most use the nose method. Old Spice's new advertising methods, with its centuries-old credibility and its play on the emotions of teenagers and their mothers, Old Spice should be around for another 70 years or more..