In this study, the first stated objective is to study consumer attitudes towards eco-friendly or green practices in hotel hotel industry. Attitudes are the way we define thoughts or feelings about something. It is also an inclination or tendency to respond positively or negatively to a particular idea, object, person or situation. Referring to previous articles, consumer attitudes towards green practices are mostly positive, with most surveys conducted in the previous study showing a good response when asked about the practices green or environmentally friendly. According to Tierney, Hunt and Latkova (2011), consumers responded that it is essential for the travel industry to become green because they believe that children's future depends on sustainability practices and most consumers agreed that they were willing to pay $10 more. percent for green practices. Research by Rezai et al. (2013) indicates that more than half of Malaysian consumers have heard about the green concept and most of them believe that going green can provide a better future for the planet, but they believe that going green is costly. An article from The Star Online (2014) indicates that Malaysian travelers seem to prefer eco-friendly hotels stating that 60.64 percent of Malaysian travelers indicated that they prefer eco-friendly hotels, 42.8 percent being willing to pay US$10. US$50 (RM33-RM163) more to stay at the green hotel. 15.2 percent of Malaysians said they would be willing to pay more than US$50 (RM163), placing Malaysia third among Asian travelers willing to pay more for an eco-friendly hotel. Tierney et al., (2011) point out that more than half of consumers think they can save money by traveling...... middle of paper......ver, with a minority of Green skeptics, the consumer are beginning to implement the green movement and increasingly positively accept eco-friendly practices in hotels, as the majority of consumers said they are more likely to book the hotel with a responsible environmental attitude (Mensah, 2013). Overall, consumer attitudes toward green practices in hotels show positive acceptance by most consumers. They are gradually starting to become greener consumers and are still learning how to become better consumers for a healthier world. Thomas Fuller quotes "All the hard things before the easy", where it may be difficult to be a green consumer at first, but with the positive acceptance and consumer awareness of going green from time to time, green consumer attitudes can then be modified. easily implement in itself.