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Essay / Organizational Analysis of KFC in America - 1042
ORGANIZATIONAL ANALYSIS POSTER-Group Members-JATIN GUPTARISHABH JAINSANATH JAINPULKIT GUPTAPRABHJOT SINGH TOORTUSHAR HEMRAJANINTRODUCTION ABSTRACT-• He started working at the age of 10 years. previously he was a farmer, then a railroad fireman, streetcar conductor, and insurance salesman.• Became one of the businessmen who owned a gas station in Kentucky, one of the 52 states of the United States.• Since it was a gas station, many people were stopping for refreshments and food, which led him to decide to start with a service to offer them food . • His business became so popular that he had to expand the business of this restaurant to other places as well. • KFC was started by selling fried chicken at a roadside restaurant. .• It is located in around 18,000 locations and offers a wide variety of products like that of fried chicken, chicken burgers, wraps, drinks, salads, etc. KFC STORES-KFC in ChinaKFC in USAKFC in IndiaColonel Harland Sanders-STARTED KFCOccupation- ChefDate of birth - September 9, 1890, date of death - December 16, 1980DIFFERENT VARIETIES OF PRODUCTS-Objectives:1. Building an organization dedicated to excellence.2. Maintain a commitment to innovation.3. Generate consistent financial performance and benefit our owners and employees.4. Finally, they provide superior quality and value in products and services. Their USP is their special recipe which is not imitated and cannot be. Their main selling product is chicken pieces. STRUCTURAL ANALYSIS - Image to be made INDUSTRY ANALYSIS: KFC operates in the fast food industry and is divided into two industries like fast food and franchise, so the industry considers the industry as a fast food franchise. -Subsidiary- Yum BrandsA...... middle of paper ......d practices.RECOMMENDATIONS-1. It can enter into strategic alliances with major suppliers to gain an advantage over its competitors.2. Brand image can be built through more franchised restaurants.3. It can add more foods to the menu to meet consumer needs and starting with breakfast foods. CONCLUSION-a. KFC had initially entered the Indian market but failed to make an impact in the Indian market but revised its strategies and entered again as stated above. Today, it is a successful organization that gives tough competition to its competitors and continues to modify and revise its policies so that it can also remain in Indian marketing in the future. The culture of the organization is completely customer oriented. There is a similarity in the quality of products and services provided globally by KFC.MEMBER CONTRIBUTION-