To become a cast member, a huge amount of training is required. To become a cast member, many rules must be respected. To become a cast member, everyone must study the “Four Keys” to interacting with guests, learning about safety, courtesy, entertainment and efficiency. To show what Disney means by service, the trainers transformed the word into an acronym: Smile, Eye contact/body language, Respect and welcome, Enhance magic, Initiate contact with customers, Create service solutions, End with a thanks. Another rule actors must follow is that hair coloring is not allowed; unless it is a natural color (Sonnenberg 1). Workers always strive to create happiness by providing the best possible family entertainment. The cast always goes out of their way to make sure guests have the best vacation possible by asking them if they need any help and are there to answer any questions they may have. The workers consistently put on the best show possible. In doing so, they encourage people to come back for more (Stein 6). When Walt created the parks, he also built a large group of talented workers who could work together (Ciotti 1). The creative ideas proposed and implemented by Walt and his associates are the reason for the company's success (Stein 9). CEO says: “We believe our commitment to creating and delivering exceptional family services