Scholars often suggest that the world and all its contents are ambiguous, that there is no universal meaning and that nothing can be interpreted the same way. . Opinions constantly clash and facts are constructed or tempered during the news production process. News becomes the fictions of reality; it becomes a way of telling a story, tailored to the taste of the viewer, depending on society of course. The same stories carry different values ​​depending on where, when and how the stories are broadcast, which I will discuss in this essay. There are two approaches to reporting news; the realistic, purely factual, no interpretation given and very clear in the use of language. This method differs from that of the constructionist, in which events or situations are carefully analyzed, and I will talk about the implication of social reality "constructed" by the media. “Leaders who disillusion their followers live shorter political lives than those who learn to represent situations. to their best political advantage”; (Bennett, 2007: p. 111) Here Bennett is almost suggesting that the public prefers to consider political incorrectness rather than the truth, which could be troubling. It is true that in terms of politics, politicians are not always entirely faithful to their promises. Scheufele cited Entman's definition of framing as “a dispersion of conceptualization” (1999). Conceptualization is the process of “inventing or fabricating an idea or explanation and mentally formulating it.” " or " an elaborate concept " " framing is an extension of agenda setting " it defines a specific idea that the audience must believe in, the audience is somewhat deceived into accepting one version of the story, and he generally cannot or does not find it difficult to accept... middle of paper ...... Television in British politics: media, money and mediated democracy Hampshire: Palgrave Macmillan, TL (ed. .) The Idea of ​​Public Journalism. New York: Guilford Press. Luhmann, N. (2000) The Reality of Mass Media. Richardson, JE (2007) Newspaper Analysis. of Critical Discourse Analysis. New York: Palgrave Macmillan Review Articles: Barnhurst, KG and Mutz, D. (1997) “American Journalism and the Decline of Event-Centric Reporting”, Journal of Communication 47 (. 4): 27-53Scheufele, DA (1990) “Framing as a theory of media effects”, Journal of communications. 49 (1): 103-122Links: AlJazeera English (2010) “China's dog meat ban sparks angry outcry,” February 8, available at http://www.youtube.com/watch?v= LZLLhd_0p_chttp://www.thefreedictionary. com/conceptualization