Franchising is a suitable strategy for entry of gourmet burger fuel into China. But it is necessary to educate them because the Chinese do not like to work in this company if they do not know. So, the meeting should be organized more often with them and inform them through intermediaries. Because the Chinese prefer to use intermediaries. The necessary material sample to show them before entering the Chinese market. At first, Shanghai (23.9 million people in 2013) or Beijing (21.2 million people in 2013) / Guangzhou (14 million people in 2013) are suitable for hamburger fuel in China, because these cities are highly populated, generate income and are developed. and rapid urbanization, a young workforce, etc. • China is a niche market, which means it focuses on competitive pricing (low prices) and quality products. It is therefore essential to lower prices, or even increase income there. The price should remain adapted to the young age group and Chinese employees (agriculture: 33.6%, industry: 30.3%, services: 36.1%, 2012 est.). It is better to evaluate the price of competitors, which helps maintain their own price according to the market and competitors as well. So that the menu remains affordable depending on the market