IntroductionThis report explores electronic cigarettes. First, it introduces electronic cigarettes, their market information and special features. Secondly, the report will state their market structure, market competition, and government regulations. Next, the report will explain why e-cigarettes should be normal goods and how suppliers could increase demand. Then the report will analyze the development of this market, its new entry opportunities and whether it makes sense to open a new business. Finally, he will draw a conclusion about them. The report will first introduce what e-cigarette is.Introduction of e-cigarettesIn 2003, e-cigarettes were developed in Beijing, China by a 52-year-old pharmacist, inventor, and smoker named Hon Lik. (The Consumer Advocates for Smoke-free Alternatives Association, nd). According to Knight (2013), “electronic cigarettes look like real cigarettes and generally consist of a battery, a cartridge containing nicotine (the addictive ingredient in tobacco), a propylene glycol solution or glycerin mixed with water and an atomizer (a device that turns the nicotine solution into a fine mist or vapor). Next, the report will discuss the electronic cigarette market in detail. Electronic Cigarette Market DetailsIn this part, it will first talk about the geographical location and describe some special characteristics of electronic cigarettes. The report will expose them through key facts about electronic cigarettes. Regarding the geographical location, the report focuses on China because it is the origin of the electronic cigarette, and many Chinese smokers will be mentioned below. According to the Centers for Disease Control and Prevention (2013), smoking is harmful to almost all organs and causes a lot of damage...... middle of paper ......the Guide, (nd). The electronic cigarette and its advantages. (Accessed 11/14/2013) http://www.healthguidance.org/entry/11595/1/Electronic-Cigarette-and-Its-Advantages.htmlR. Lipsey and A. Chrystal, (2011). Economics Twelfth Edition. Oxford: Oxford University Press.S. Simon, (2013). Study compares e-cigarettes to smoking cessation aids. (Accessed 11/14/2013) http://www.cancer.org/cancer/news/studycomparese-cigarettestoquit-smokingaids.The Consumer Advocates for Smoke-free Alternatives Association, (nd). History of the electronic cigarette. (Accessed 11/14/2013) http://casaa.org/E-cigarette_History.html.Vapestick, (nd). E-cigarettes The perfect replacement for tobacco cigarettes. (Accessed 11/17/2013) http://www.vapestick.co.uk/cigarette-replacement.html.Wise Geek, (nd). What is market share? . (Accessed 11/19/2013) http://www.wisegeek.org/what-is-market-share.htm.