He writes: “For the majority of viewers, the chain of meaning - from patriotic loyalty to reliability to toughness to independence to manliness to American trucks - is so obvious that they do not see it." (Nesbitt-Larking 172) Therefore, while it is possible to make consumer choices and decisions without influence in the midst of advertising, it is also necessary to understand that, although very effective, advertisements can be delivered so subtly that they often appear to be