Disney's corporate influence cements certain roles for children based on gender, and these roles, recognized from early childhood with the help of consumerism, rarely allow an open definition. A study by Witt (1997) observed that parents often expect certain gender-based behaviors as early as twenty-four hours after a child's birth. Infants' gender socialization becomes most visible at eighteen months of age, when children display gender-stereotyped toy preferences (Caldera, Huston, and O'Brian 1989). This socialization proves extremely influential on subsequent notions and conceptions of gender. Children understand gender in very simple ways, one of which is the notion of gender permanence: whether you are born a girl or a boy, you will remain that way all your life (Kohlberg 1966). “According to theories of gender constancy, until the age of 6 or 7, children do not realize that the sex with which they are born is immutable” (Orenstein 2006). The Walt Disney Corporation creates childhood for children around the world. “Because Disney is a very large media company and its products are so ubiquitous and widely distributed throughout the world, the Disney stories, the stories that Disney tells, will be the ones that form and help shape a person's imaginary world. child, all over the world, and it's an incredible amount of power, an enormous amount of power” (Sun). Due to the depiction of women in Disney films, particularly in the Disney Princess films, associations of housewifery, innocence, and dependence are emphasized as feminine qualities in young children. Thus, children begin to view such qualities as normal and form conceptions of gender identity based on films that depict the very specific and limiting views of women (......mid article ......ium. » Accessed May 2, 2014. From www.kff.org. Orenstein, Peggy (2006). Columbia Journalism Review. //www.cjr.org/resources/?c=disneyRideout, Victoria and Hamel, Elizabeth (2006). Preschoolers and Their Parents.” Sun, Chyung and “Disney, Childhood & Corporate Power,” Web, April 20, 2014. http://www.mediaed. org/assets/products/112/transcript_112.pdfWitt, S.D. (1997). “Parental influence on children’s gender role socialization.” » Adolescence, 32 (126), 253-260. Wohlwend, K. (2009). “Damsels in discourse: girls consume and produce identity texts through reading Disney princesses. » Quarterly research 44 (1), 57-83.