As more music was added to iTunes, the slogan changed from 1,000 to "10,000 songs in your pocket" and eventually became "The New iPod – The best just got better.” In addition to television advertisements, Apple used print and billboard advertisements that followed the silhouette-style television advertisements. These print advertisements consisted of dark silhouettes on a bright colored background. The silhouettes depicted people dancing while listening to a white iPod with white headphones. Some print ads only featured the Apple logo and iPod, while others had varying slogans. The billboards would feature multiple print advertisements side by side or within sight of each other to allow consumers to become familiar with the product, as it was still new to the market when it was released. Current and past