In AP Government we were running an election for our College Success Portfolio (CSP) and in our American Literature class we learned about rhetorical appeals used in advertising. In Advance Digital Media Arts (ADMA), we collaborated with all the ideas from the two previously mentioned courses to create a campaign ad aimed at either supporting a candidate or attacking them. The goal is to understand how political advertising is distributed and to create an advertisement for a ca. My video mainly showed that Mike Lewis was a terrorist and that voters should vote for Taylor Hanson instead. I adjusted the clips of Mike Lewis to make him say he was going to bring terrorism to America. In reality, and if this were a political campaign, what I did would not be acceptable. You are not legally allowed to edit someone else's post and use it against them in a campaign. In the process of developing my video, I used Ken Burns effects, transitions, title inserts, voiceovers and music inputs in the Apple iMovie application. To create my video, I watched each candidate's speech in my AP Government classes. I have repeatedly watched the videos looking for information to use to a candidate's detriment. When I watched Mike Lewis' (Victor Martin) speech, I saw how I could attack him by using his words to make him look bad. My intention was to arouse the emotions of the public so that they would not vote for him. My American literature had a huge effect on how my audience would respond to the video. We had to use rhetorical appeals to fuel us when creating the storyboard and to help me determine how I wanted to appeal to my audience. Rhetorical appeals consist of ethos, pathos, and logos. The philosophy is to use the credibility of people such as teachers, actors and...... middle of paper ...... cater with power and collaborate productively) can be used in any environment to achieve my goals. Using rhetoric helped me create my video because it helped me identify how I could make my audience feel while watching the ad. I benefited from using propaganda because it helped me use lies to persuade my audience and their influence to feel differently about the candidate I was attacking. Overall, the fact that my video can possibly bring a considerable amount of emotion to the audience is the goal. . Remembering a tragic incident like 9/11 can bring up anger and sadness. Pathos was used when I talked about the event to scare them of terrorism and make them want to end it for good. Ethos was used to display a public persona. If it aired it could cause the public to hate Mike Lewis and cause controversy, which I think makes it effective..